Personal Finance
The personal finance part is a bit detailed this month. I wanted to dig into the numbers, but if it feels heavy, I’d love to hear your thoughts. Just hit reply and tell me what you prefer.
A Simple Case for Adding Small-Cap Value to Your Portfolio
Investor educator Paul Merriman often points to small-cap value as one of the most reliable long-term return engines. Decades of market data show that smaller, undervalued, and profitable companies have historically outperformed the overall market—not every year, but very consistently over long time horizons.
Why it works:
- Smaller companies have more room to grow
- Value stocks tend to be priced more conservatively, creating opportunity
- It diversifies away from today’s mega-cap tech concentration
- It historically improves long-term risk-adjusted returns when paired with broad market exposure
In Merriman’s simple Four-Fund Portfolio, small-cap value is the key tilt:
- Large-Cap Blend: VTI, VOO
- Large-Cap Value: VTV, SCHV
- Small-Cap Blend: VB, IJR
- Small-Cap Value: AVUV (his favorite), VBR, IJS
A quick note on AVUV (if you like numbers)
AVUV (Avantis U.S. Small-Cap Value) has become a popular option because it doesn’t just track an index—it actively screens for:
- smaller companies
- strong profitability
- attractive valuations
This gives it a “truer” small-cap value tilt than many traditional index funds, which is exactly the type of exposure Merriman’s research focuses on.
AVUV (small cap value) vs. VOO (S&P 500) — Year-by-Year Returns
(Since AVUV Inception in 2019)
VOO (S&P 500):
2019: +31.36%
2020: +18.32%
2021: +28.79%
2022: −18.17%
2023: +26.32%
2024: +24.98%
2025: +17.82%
2026 YTD: +1.29%
AVUV (Small-Cap Value):
2019: +8.50%
2020: +6.43%
2021: +42.20%
2022: −4.91%
2023: +22.82%
2024: +9.29%
2025: +7.44%
2026 YTD: +12.95%
Total Return Since Inception (Sept 2019)
VOO: ~+153%
AVUV: ~+154%
(Despite very different holdings, they’ve delivered nearly identical cumulative returns.)
Annualized Return Since Inception
VOO: ~15.6% per year
AVUV: ~15.7% per year
Decade-by-Decade Comparison
(Small-cap value uses widely cited Fama–French research summaries)
1970s:
Small-Cap Value ~12–13%
S&P 500: 5.9%
1980s:
Small-Cap Value ~15–16%
S&P 500: 17.6%
1990s:
Small-Cap Value ~11–12%
S&P 500: 18.2%
2000s:
Small-Cap Value ~10–13%
S&P 500: –0.9%
2010s:
Small-Cap Value ~10–11%
S&P 500: 13.6%
Volatility Snapshot (Quick Takeaways)
• AVUV swings more — bigger positive spikes in value-driven years and smaller losses in down years.
• VOO is smoother, but can suffer deeper drawdowns when large-cap growth sells off.
• They zig and zag differently, which is why small-cap value can actually improve diversification.
• With AVUV, expect wider year-to-year variation — both up and down.
If you’re looking to balance out a portfolio that’s heavy in large-cap growth, a modest small-cap value allocation can meaningfully boost diversification and long-term resilience.
This content is for educational purposes only and is not financial advice. Please consult a licensed financial professional before making any investment decisions.